Archive for May, 2008

The True Distinction of Personalized Gifts

Saturday, May 31st, 2008

Someone special celebrating a special occasion? Want to thank your friends for standing up in your wedding? Maybe you just want to show appreciation to someone for all that they’ve done for you. One of the best ways to do so is to give personalized gifts. By giving personalized gifts, you are showing thoughtfulness.

Picking something you know they would enjoy and giving it that extra personal touch shows that you were spending time thinking about them. It’s a basic lesson of gift-giving that children learn early in their lives: it’s the thought that counts, not how much money you spend.

To that end, it’s important to choose something that you know the person will enjoy. Just slapping an engraving on anything defeats the purpose of personalized gifts. Do you know a wine lover? You can get a bottle engraved with their name on it. Giving a gift basket? Fill it with goodies that you know they will enjoy. You can even think further outside the box: get your Chinese food-loving friends a set of engraved chopsticks. Or anyone can enjoy a nice picture frame with a message engraved on it.

It’s important when personalizing gifts to spend time thinking about what that person would like and enjoy most. It’s a staple of gift giving, and it can guarantee that your gift will be received warmly.

There are places and shops where people can go to get anything engraved these days. Engraving something is a nice way of personalizing a gift for someone. But sometimes personalized gifts may not make any sense. For example, getting someone’s initials engraved on a beer mug is fine, but what if that person does not drink beer? Or getting a child a nice, personalized silver baby shoe is a great gift – but not for someone in his or her mid-thirties with no children!

Double-check the person you are buying the gift for and choose something appropriate. Does that non-beer drinker enjoy wine? Get him or her a bottle with their name engraved right on it. Or maybe he or she drinks champagne. No problem: buy a pair of engraved silver champagne flutes. What about that person in his or her mid-thirties? Do they entertain a lot? How about a set of engraved napkin rings? Maybe a flask or coffee mug with their initials on it.

There are a lot of options these days when it comes to personalizing gifts for someone you love. But in order to make these gifts effective, make sure you do your research, and know who you are buying for to avoid potential embarrassment!

Studies Prove Video on a Website Boosts Sales!

Saturday, May 31st, 2008

Study after study shows an increase in sales when video is added or used as an advertising medium.  It simply isn’t enough to write content and inform via words.  Video can often seal the deal.

If there is one piece of advice I offer my clients repeatedly, it is : get a good website designer, hire a top SEO expert, and invest in a professional video (for your website) that demonstrates your product or service in its application and/or allows the viewer to hear and see the management in place.

Until recently, the power of video was vastly undervalued.  Video offers a comfort level that simply does not exist with text. Given a choice, a potential client will choose the companies or products that are showcasing themselves via video most every time over the ones who simply talk in text using adjectives.

Video in the lobby of cosmetic surgeon’s office showing the before and after is far more compelling than before and after photos. When perusing hotel accommodations, it isn’t uncommon to gravitate toward the hotel that offers us a virtual tour or presents an enticing video of the spa, poolside lunches, the busy dance floor of the in-house lounge.  I know one hotel who swears that video increased their occupancy rate to 90% year round.

Video at trade shows pulls in traffic thus increasing the chances of a ‘close’.  Video email campaigns seem to pull stronger numbers in sales than their plain text counterparts.

Once video is produced, DVD’s from the video can now be put to use by inserting them into media kits, airing them at trade shows, including them in email campaigns.  Other uses include meeting planner pitches, or offerings on your website as “How-To’s” or instructional video. DVD’s offered in conjunction with books do well.
It is important to remember, however, that amateur video can defeat the purpose, lending a “home-made” look, possibly discrediting your fine company.  A good video should consist of concise copy, sound interviews and testimonials (from clients) pulled together by quality editing in a broadcast quality format. This is a calling card and it is important that the video scream professionalism.

With VIDEO taking center stage, there seems to be more and more competition in the video production arena.  Educate yourself before choosing your production company and then sit back and enjoy the benefits (How do you spell SALES?) that follow.

Article by: South Florida Video Production Company Breathless Video

Realtor Review - Jacksonville Florida

Saturday, May 31st, 2008

Jacksonville, Florida is an economically diverse and thriving city, ideal for relocation or investment. Jacksonville Beach condominiums are popular among families, retirees and working couples, and these properties provide excellent access to all that Jacksonville has to offer. Our Jacksonville Beach and Jacksonville real estate developments are varied and include some spectacular finds, including downtown lofts, and ocean view condominiums.

It is not hard to understand why homebuyers are looking at the Jacksonville Real Estate market. The climate, recreation, and job growth in North East Florida is flourishing. Homes for sale in Jacksonville are very popular with homebuyers from all around the country. Although it seems it has been awhile since the Super Bowl was in Jacksonville, the city has not stopped growing and building new homes. All of these factors continue to draw people and businesses to relocate to Jacksonville, making for a solid real estate market.

The abundance of land on the Southside of Jacksonville and on the Westside of Jacksonville has led many developers to create some very wanted new neighborhoods. Along the J. Turner Butler corridor toward the beaches on the Southside, there is a large selection of new homes for sale. The more popular neighborhoods on the Southside include Jacksonville Golf and Country Club, Deercreek Country Club, Deerwood Country Club, Hampton Glen, East Hampton, Hampton Park, Reedy Branch, Old Mill Branch, Pablo Bay, The Woods, and Timberlin Park just to name a few.

On the Westside, Jacksonville’s southern roots sometimes become a little more apparent. The development of the Westside of Jacksonville, took off when the Cecil Airfield Base closed. Oakleaf Plantation is a DRI (development of regional impact) that has had tremendous sales. Two other very popular areas that buyers tend to look at are Argyle Forest and Eagle Landing.

Jacksonville also has some historical neighborhoods as if San Marco, Avondale, Riverside, Springfield, and Ortega are undergoing revitalization. Many of the older homes in these neighborhoods feature distinctive architecture and style. Government incentives and renewed interest of these homes in these neighborhoods are allowing them to be restored to their original splendor.

It is often a struggle for parents to find a home in a neighborhood with quality schools and not having to settle for less of a home. This is the time you would want to seek out a Jacksonville real estate agent. These very important factors of schools and local businesses make living in Jacksonville very desirable.

JMAC’s Emerging Jobs SuperSearch Gives Job Seekers Competitive Edge

Friday, May 23rd, 2008

It’s important for job seekers to understand, if they can get news that a company is about to launch a new product, for example, or recently enjoyed a lot of growth in a particular division, or just won a big contract, these news items are signals that the employer will likely be seeking a lot of qualified people to help them take advantage of their opportunities.

Our online, real-time Emerging Jobs SuperSearch scours the major wire services to find emerging jobs in the “incubation stage” where events like these signal a near-term need for key talent. When you make contact in these early stages, there is little or no competition. SuperSearch puts them all at your fingertips for immediate action, with new entries every day.

Job seekers can specify the state and industry they are interested in. If they get too many entries, they can focus only on the most recent events or, if they wish, they can go back and select only certain types of events. Some other examples of this kind of news Emerging Jobs SuperSearch gives job seekers would include new financings, real estate purchases, relocations, startups, and new CEOs being appointed. There are literally thousands of events every day that might signal opportunity.

Out of millions of articles and releases scoured, only those that fit the criteria of the job seeker are selected. Most people would not know where or how to find news of these event, because a lot of it never is published.

At Jobmarketaccess.com, we give our job seekers access to as much as 85% of the advertised openings, including those from newspapers, recruiter openings, job boards, employer sites, and trade magazines. We also provide access to the unadvertised job market among employers, recruiters and growth companies. 

Additional information: pr@jobmarketaccess.com or contact Steve Madden at 1-866-664-7440.

Article By: ITS