Study after study shows an increase in sales when video is added or used as an advertising medium. It simply isn’t enough to write content and inform via words. Video can often seal the deal.
If there is one piece of advice I offer my clients repeatedly, it is : get a good website designer, hire a top SEO expert, and invest in a professional video (for your website) that demonstrates your product or service in its application and/or allows the viewer to hear and see the management in place.
Until recently, the power of video was vastly undervalued. Video offers a comfort level that simply does not exist with text. Given a choice, a potential client will choose the companies or products that are showcasing themselves via video most every time over the ones who simply talk in text using adjectives.
Video in the lobby of cosmetic surgeon’s office showing the before and after is far more compelling than before and after photos. When perusing hotel accommodations, it isn’t uncommon to gravitate toward the hotel that offers us a virtual tour or presents an enticing video of the spa, poolside lunches, the busy dance floor of the in-house lounge. I know one hotel who swears that video increased their occupancy rate to 90% year round.
Video at trade shows pulls in traffic thus increasing the chances of a ‘close’. Video email campaigns seem to pull stronger numbers in sales than their plain text counterparts.
Once video is produced, DVD’s from the video can now be put to use by inserting them into media kits, airing them at trade shows, including them in email campaigns. Other uses include meeting planner pitches, or offerings on your website as “How-To’s” or instructional video. DVD’s offered in conjunction with books do well.
It is important to remember, however, that amateur video can defeat the purpose, lending a “home-made” look, possibly discrediting your fine company. A good video should consist of concise copy, sound interviews and testimonials (from clients) pulled together by quality editing in a broadcast quality format. This is a calling card and it is important that the video scream professionalism.
With VIDEO taking center stage, there seems to be more and more competition in the video production arena. Educate yourself before choosing your production company and then sit back and enjoy the benefits (How do you spell SALES?) that follow.
Article by: South Florida Video Production Company Breathless Video
Posted under Video Production
This post was written by admin on May 31, 2008
